Tata Motors has officially taken the wraps off its much-anticipated Tata Curvv EV, a stylish new SUV set to launch in both electric (EV) and internal combustion engine (ICE) variants. First introduced as a concept in 2022, the Curvv has now transitioned into a near-production form, and it’s turning heads with its coupe-inspired design, sharp aesthetics, and tech-first interior. With the launch expected later in 2025, the Curvv is being positioned as a premium midsize SUV that offers bold styling and smart performance for future-forward Indian buyers.
Dual Powertrain Strategy: EV First, Petrol & Diesel Later
Tata Motors has confirmed that the electric version of the Curvv will launch first, followed by petrol and diesel-powered variants. The Tata Curvv EV will be built on the brand’s Gen 2 EV architecture, offering a range of up to 500 km on a single charge, depending on the variant. The ICE version will likely include Tata’s new 1.2L turbo petrol and possibly a 1.5L diesel engine. This dual-strategy allows Tata to cater to both early EV adopters and traditional SUV buyers who seek a sporty, futuristic alternative to models like the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara.
Bold Exterior With Coupe SUV Styling
One of the Curvv’s biggest highlights is its striking exterior design. It sports a coupe-like silhouette with a sloping roofline, angular LED DRLs, and a full-width connected tail lamp at the rear. The SUV stands tall on its wide stance, featuring aggressive alloy wheels, sculpted body lines, and flush door handles that reinforce its futuristic appeal. The Curvv is a clear departure from traditional boxy SUV designs and introduces a more urban, sport-luxury vibe to Tata’s growing lineup.
Premium Interior With Panoramic Tech Layout
Inside, the Tata Curvv offers a clean and layered dashboard, highlighted by a dual-screen setup with a fully digital driver’s display and a large central infotainment touchscreen. The cabin will also include Tata’s latest connected car features, panoramic sunroof, wireless charging, ventilated seats, and sustainable materials. With a focus on minimalism and functionality, the Curvv is designed to appeal to tech-savvy, comfort-conscious urban drivers.
Expected Price and Launch Timeline in India
The Tata Curvv EV is expected to be priced around ₹20–₹23 lakh (ex-showroom), while the ICE variants may start around ₹11–₹14 lakh, depending on engine and trim options. The EV will debut in late 2025, with the petrol and diesel versions launching shortly after. Tata is aiming to position the Curvv between the Nexon and Harrier, filling the premium compact SUV gap in its portfolio.
Tata Curvv Aims to Set a New Standard in Urban SUVs
With its futuristic design, EV-first approach, and strong feature list, the Tata Curvv is shaping up to be a game-changer in India’s SUV space. It offers style, substance, and sustainability appealing to young buyers looking for something beyond the conventional. Whether you prefer electric innovation or petrol performance, the Curvv will offer both worlds in one bold, sculpted package.
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